Enhancing international student experience through innovative platform in Italy: A study of innovation and marketing strategy

Abstract

Abstract

The internationalization of education has significantly increased a lot of students who are seeking new academic opportunities and studying globally. This globally education has introduced numerous challenges that require attention to positive and negative experiences for international students. Italy is fast becoming a preferred destination for students from across the world because of its rich cultural heritage, its high-quality education system, and the vibrant student life. However, the levels of international students in the country have revealed the needs for strong support systems that meet exactly to their issues. This thesis will argue how innovative support systems could be implemented and optimized to enhance those experiences of students for a smooth and fulfilling academic journey. The goal of this study is to suggest an integrated framework that can break down the international students’ barriers and satisfaction among international students in Italy, with a focus on the student journey map and strategic marketing techniques. This research begins by analyzing the international students challenges which face throughout their academic journey. These challenges range from navigating complex application processes, dealing with financial constraints, overcoming language barriers, understanding new educational systems, challenges for accommodation and finding job and achieving successful integration into the local society. By mapping these challenges, the study provides a comprehensive overview of the pain points in the international student experience. The research then analysis the current support systems offered by universities and third-party organizations, and evaluating their effectiveness in addressing the needs of international students by the data that collected from the international students. This evaluation provided both gaps and strengths of existing support systems and provide critical insights into areas needing improvement. Finally, this study designs and implements the innovate platform with goal of easy study without any barriers for international students. This platform connects international students together to with the same university, nationality, degree and program to better understand each other and minimize or eliminate the challenges that face to new international students. Additionally, the study uses into advanced marketing strategy to effectively promote the platform. This includes the use of digital marketing techniques to reach and engage both prospective international students and current students interested in becoming advisors.