Abstract:
This thesis wants to give an overview of the Tanzanian market focusing on the economic and social aspects. It begins with a global view of its market underlying the economic structure and relationships with other countries in Africa and worldwide, concentrating on international agreements. The third chapter talks about the different opportunities and strengths of the Tanzanian economy trying to understand which types of enterprises might have the potential to trade there. Thereafter, the mindset and the cultural theme are treated giving some tips and advice to deal with the local population. To have a concrete overview of the economic situation, in the fifth chapter, some enterprises, with different backgrounds and products that have a business there, are described. The aim is to understand the strategy they use. In the last chapter, we talk about the role of ONGs in the market paying attention to what they do to improve and help their economy and communities. In conclusion, the paper aims to let those who are reading know about the potential of the Tanzanian market without stopping at appearances but go through the culture and understand their point of view.
