JavaScript is disabled for your browser. Some features of this site may not work without it.
| dc.contributor.advisor | Lusiani, Maria | it_IT |
| dc.contributor.author | Likhacheva, Sofia <1999> | it_IT |
| dc.date.accessioned | 2024-02-16 | it_IT |
| dc.date.accessioned | 2024-05-08T13:21:35Z | |
| dc.date.available | 2024-05-08T13:21:35Z | |
| dc.date.issued | 2024-03-28 | it_IT |
| dc.identifier.uri | http://hdl.handle.net/10579/26421 | |
| dc.description.abstract | The thesis analyses how cultural institutions utilize social media within the framework of their communications strategies. The argument explores the possibility to carry out audience-building, effectively promote cultural events, and create a brand image with the means of social media presence. | it_IT |
| dc.language.iso | en | it_IT |
| dc.publisher | Università Ca' Foscari Venezia | it_IT |
| dc.rights | © Sofia Likhacheva, 2024 | it_IT |
| dc.title | Social Media as a communications tool within the cultural sector | it_IT |
| dc.title.alternative | THE ROLE OF SOCIAL MEDIA IN BRAND IMAGE AND PERCEPTION OF CULTURAL ORGANIZATIONS | it_IT |
| dc.type | Master's Degree Thesis | it_IT |
| dc.degree.name | Economia e gestione delle arti e delle attività culturali | it_IT |
| dc.degree.level | Laurea magistrale | it_IT |
| dc.degree.grantor | Scuola in Conservazione e Produzione dei Beni Culturali | it_IT |
| dc.description.academicyear | 2022/2023 - sessione straordinaria | it_IT |
| dc.rights.accessrights | openAccess | it_IT |
| dc.thesis.matricno | 892626 | it_IT |
| dc.subject.miur | SECS-P/07 ECONOMIA AZIENDALE | it_IT |
| dc.description.note | it_IT | |
| dc.degree.discipline | it_IT | |
| dc.contributor.co-advisor | it_IT | |
| dc.date.embargoend | it_IT | |
| dc.provenance.upload | Sofia Likhacheva (892626@stud.unive.it), 2024-02-16 | it_IT |
| dc.provenance.plagiarycheck | Maria Lusiani (maria.lusiani@unive.it), 2024-03-04 | it_IT |
