Internationalization process of Italian wineries: a comparative analysis based on the examples of Italian winemaking companies of the Veneto region

Abstract

The practical part of the thesis analyzes the internationalization process of several Italian wineries in order to explore the expansion of their business from the national to the international markets. In order to obtain data from the companies the several interviews was performed with managers who are responsible of export activities within the company. The area of interest of the interview were questions related to the motivations, methods, strategies, and tools the wine-making firms use as well as the challenges they faced and the insights they have acquired. The obtained information from the interviews allow to go ahead with a comparative study, in order to reveal the most effective ways and tools that helped those companies succeed in their international activities.