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| dc.contributor.advisor | Vitale, Massimo | it_IT |
| dc.contributor.author | Arioli, Melanie <1999> | it_IT |
| dc.date.accessioned | 2024-02-17 | it_IT |
| dc.date.accessioned | 2024-05-08T13:19:32Z | |
| dc.date.available | 2024-05-08T13:19:32Z | |
| dc.date.issued | 2024-03-18 | it_IT |
| dc.identifier.uri | http://hdl.handle.net/10579/26228 | |
| dc.description.abstract | This study explores the crucial role of research in the field of experiential marketing in brand value creation. Through a detailed investigation into the marketing experience strategies adopted by companies, the aim is to understand how such approaches significantly contribute to brand enhancement. | it_IT |
| dc.language.iso | en | it_IT |
| dc.publisher | Università Ca' Foscari Venezia | it_IT |
| dc.rights | © Melanie Arioli, 2024 | it_IT |
| dc.title | The contribution of experiential marketing studies to the brand value creation: an investigation of marketing experience strategies adopted by companies | it_IT |
| dc.title.alternative | The contribution of experiential marketing studies to the brand value creation: an investigation of marketing experience strategies adopted by companies. | it_IT |
| dc.type | Master's Degree Thesis | it_IT |
| dc.degree.name | Management | it_IT |
| dc.degree.level | Laurea magistrale | it_IT |
| dc.degree.grantor | Dipartimento di Management | it_IT |
| dc.description.academicyear | 2022/2023 - sessione straordinaria | it_IT |
| dc.rights.accessrights | openAccess | it_IT |
| dc.thesis.matricno | 873131 | it_IT |
| dc.subject.miur | SECS-P/07 ECONOMIA AZIENDALE | it_IT |
| dc.description.note | This study explores the crucial role of research in the field of experiential marketing in brand value creation. Through a detailed investigation into the marketing experience strategies adopted by companies, the aim is to understand how such approaches significantly contribute to brand enhancement. | it_IT |
| dc.degree.discipline | it_IT | |
| dc.contributor.co-advisor | it_IT | |
| dc.date.embargoend | it_IT | |
| dc.provenance.upload | Melanie Arioli (873131@stud.unive.it), 2024-02-17 | it_IT |
| dc.provenance.plagiarycheck | Massimo Vitale (massimo.vitale@unive.it), 2024-03-04 | it_IT |
