Abstract:
The digital revolution has long been between us, and it has firmly established itself as the primary driving force of everything that deals with commerce, including marketing. It is now impossible to find a company, regardless of the sector it operates in, that refrains itself from employing digital marketing to reach its customers; sports is no stranger to this. The ever-increasing pervasiveness of digitalization has radically transformed fans' experience, allowing them to feel more immersed inside both the game on-pitch and everything in between. Deep Tech is sure poised to disrupt this even more, deploying tools such as blockchain technology or Artificial Intelligence that carry unprecedented potential. Namely, the potential of AI is so strong that, paired with its estimated market size set to reach jaw-dropping levels, it forebodes a complete and total revolution of the sports marketing world. This thesis will delve into the matter, exploring the disruptive channels whereby AI can enagege fans and sports together.
