Abstract:
The following project will analyze how the Gucci Case can be as a reference to study the Social Accountability (SA 8000) along with ESGs.
The main scopes of this investigation are: in the first place, analyze the Gucci Company from the historical and economic point of view with specific attention to its sustainability achievements; in the second place, we take this case as a starting point, to begin with a deep analysis of the SA 8000 certification and finally we will conclude with ESGs.
This thesis will be divided into 3 chapters. In the first chapter, we will present the history of the Gucci brand and an overview of the business model adopted. This basic information will help us to have a deep approach towards a) company’s sustainability, b) thereafter, we will be able to focus into the actions adopted regarding CSR followed by company, c) ESGs implementation, d) SA 8000. Finally, we will end this case by studying brand communication strategies. In the second chapter, we will discuss SA 8000 certification. It is organized in three main parts. The first one is about the general definition, objectives, and features. This information will lead us to the second part which will be useful to evaluate the pros and cons for both the employees and the company they work for. We will conclude with the third part, where we will investigate how the national government and international institutions with intention to promote CSR practices inside the companies.
In the last chapter, we will introduce the ESGs, making a general framework of sustainable standards. This will be helpful to understand how these new principles have been introduced and become essential for stakeholders, investors, and consumers for evaluation and judgment of the companies. This will lead us to discuss how these new standards are becoming the future more concerned about sustainability issues, involving local governments, and international institutions.
And in the final section, there will be a conclusion and bibliography.
