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| dc.contributor.advisor | Avi, Maria Silvia | it_IT |
| dc.contributor.author | Toldo, Niccolò <1998> | it_IT |
| dc.date.accessioned | 2024-02-18 | it_IT |
| dc.date.accessioned | 2024-05-08T12:18:21Z | |
| dc.date.issued | 2024-03-28 | it_IT |
| dc.identifier.uri | http://hdl.handle.net/10579/26117 | |
| dc.description.abstract | The Master thesis analyses the main challenges of the competitive fashion industry, taking into consideration Diesel as case study. The paper studies the marketing and business strategies of the brand, taking into consideration the different channels of the functions. Furthermore a particular attention on digital transformation, the business of e-commerce and sustainability will be managed. | it_IT |
| dc.language.iso | en | it_IT |
| dc.publisher | Università Ca' Foscari Venezia | it_IT |
| dc.rights | © Niccolò Toldo, 2024 | it_IT |
| dc.title | Rebranding strategy of a fashion industry's brand- Diesel case study | it_IT |
| dc.title.alternative | Rebranding strategy of a fashion industry brand. Diesel case study | it_IT |
| dc.type | Master's Degree Thesis | it_IT |
| dc.degree.name | Management | it_IT |
| dc.degree.level | Laurea magistrale | it_IT |
| dc.degree.grantor | Dipartimento di Management | it_IT |
| dc.description.academicyear | 2022/2023 - sessione straordinaria | it_IT |
| dc.rights.accessrights | embargoedAccess | it_IT |
| dc.thesis.matricno | 868895 | it_IT |
| dc.subject.miur | SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE | it_IT |
| dc.description.note | it_IT | |
| dc.degree.discipline | it_IT | |
| dc.contributor.co-advisor | it_IT | |
| dc.date.embargoend | 2025-05-08T12:18:21Z | |
| dc.provenance.upload | Niccolò Toldo (868895@stud.unive.it), 2024-02-18 | it_IT |
| dc.provenance.plagiarycheck | Maria Silvia Avi (avi@unive.it), 2024-03-04 | it_IT |
