Functional Analysis and Prototyping of a Social Media Management Application for Influencers

Abstract

The present thesis aims to conduct an in-depth analysis of the prototype of a mobile application dedicated to users interested in monitoring and enhancing their activity on social networks. The research will focus on examining key performance indicators across various social media platforms, with the objective of identifying strategies for harmonization among the different networks. Special attention will be given to the analysis of critical points during the development phase, and the various functionalities of the application will be detailed. Finally, potential future developments will be explored, taking into consideration the opportunities that arise with a solid base of active users.