The Long-term Effects of Corporate Reputation Crisis on Financial Performance: A Case Study Analysis of Boeing's 737 MAX Crisis.

Abstract

Introduction: In the corporate world, maintaining a good reputation is crucial for a company's success. A reputation crisis can damage a company's image, resulting in long-term negative effects on its financial performance. Boeing's 737 MAX crisis is a prime example of the devastating impact of a reputation crisis on a company's financial performance. This research proposal seeks to analyze the long-term effects of a corporate reputation crisis on a company's financial performance by examining the case of Boeing's 737 MAX crisis. Research Question: What are the long-term effects of a corporate reputation crisis on a company's financial performance? A case study analysis of Boeing's 737 MAX crisis. Objectives: 1. To analyze the factors that led to the reputation crisis faced by Boeing in the 737 MAX crisis. 2. To examine the impact of the crisis on Boeing's financial performance in the short and long term. 3. To explore the strategies adopted by Boeing to manage the crisis and their effectiveness. 4. To recommend measures that companies can adopt to mitigate the negative impact of a reputation crisis on their financial performance. Methodology: This study will use a case study approach to analyze the long-term effects of the reputation crisis faced by Boeing during the 737 MAX crisis. Data will be collected from various sources, including academic journals, news articles, financial reports, and company documents. The data will be analyzed using content analysis and descriptive statistics. The content analysis will involve a systematic review and interpretation of text-based data, including news articles, press releases, and other relevant documents, to identify key themes and patterns related to the crisis. Descriptive statistics will be used to analyze financial data to determine the impact of the crisis on Boeing's financial performance. Expected Results: The study is expected to reveal the long-term negative impact of a corporate reputation crisis on a company's financial performance. The findings will shed light on the strategies that companies can adopt to manage a reputation crisis and mitigate its negative effects on their financial performance. The study will also contribute to the existing literature on crisis management and corporate reputation. Conclusion: This study proposes to investigate the long-term effects of a corporate reputation crisis on a company's financial performance by examining the case of Boeing's 737 MAX crisis. The study aims to provide valuable insights into the strategies that companies can adopt to manage reputation crises and mitigate their negative effects on financial performance. Ultimately, this research will contribute to the development of effective crisis management strategies that can help companies weather a reputation crisis and emerge stronger.