Digitalization and Internationalization: An Analysis of the Impact of Digital Technologies on Export Management Practices

Abstract

This thesis examines the impact of digital technologies on international trade. It explores various tech tools and their applications, such as e-commerce, blockchain, big data, artificial intelligence, Internet of Things, along with the associated challenges and concerns. Additionally, it investigates how companies can utilize digital technologies to enhance their competitiveness, with a focus on small and medium-sized enterprises (SMEs). The case study of Savino Solution SpA, recognized as one of Italy's top 100 companies by Forbes, provides practical insights into this phenomenon. Moreover, the research delves into the concept of digital trade and its potential to reduce trade costs. The thesis explores how the COVID-19 pandemic has accelerated digitalization, emphasizing its profound impact on trade dynamics. Furthermore, the thesis analyses the changing geo-economic scenarios influenced by the war in Ukraine and the emergence of friend-shoring policies. These developments have reshaped global trade patterns, prompting companies to reassess strategies and adapt to new geopolitical realities. Through a comprehensive analysis of digital technologies, their impact on international trade, and the evolving geo-economic landscape, this thesis provides a deeper understanding of the opportunities and challenges faced by companies in the digital age. It offers valuable insights for businesses seeking to navigate and leverage the transformative power of digitalization in trade.