How third-parties marketplace platforms could be used to enhance SMEs presence in foreign markets. The example of two Italian firms that used Alibaba to reach more foreign markets.

Abstract

This thesis investigates the symbiotic relationship between distance, digital platforms, and internationalization for Small and Medium Enterprises (SMEs). Rooted in a comprehensive exploration of historical and conceptual dimensions of distance, the research employs the CAGE framework to dissect its multifaceted implications. By delving into SMEs' engagement with e-business and their strategic utilization of third-party marketplaces, the study uncovers the mechanisms through which digitalization enhances their international competitiveness. Focused on the Chinese market, the research examines the transformative role of Alibaba for Italian SMEs, offering insights into entry strategies and operational successes. Drawing from empirical case studies, the thesis unveils how these platforms propel SMEs towards international triumph.