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| dc.contributor.advisor | Checchinato, Francesca | it_IT |
| dc.contributor.author | Faggin, Camilla <1999> | it_IT |
| dc.date.accessioned | 2023-09-30 | it_IT |
| dc.date.accessioned | 2024-02-21T12:17:08Z | |
| dc.date.available | 2024-02-21T12:17:08Z | |
| dc.date.issued | 2023-10-27 | it_IT |
| dc.identifier.uri | http://hdl.handle.net/10579/25305 | |
| dc.description.abstract | In the first part, the existing literature on Metaverse will be analyzed. Subsequently interviews conducted with different marketing and media agencies will be reported, to draw up conclusions on how this tool can be integrated in the strategy proposal of marketing plan to clients. | it_IT |
| dc.language.iso | en | it_IT |
| dc.publisher | Università Ca' Foscari Venezia | it_IT |
| dc.rights | © Camilla Faggin, 2023 | it_IT |
| dc.title | Unveiling the metaverse: a qualitative analysis exploring its feasibility for digital marketing strategies | it_IT |
| dc.title.alternative | Unveiling the Metaverse: a qualitative analysis exploring its feasibility in digital marketing strategies | it_IT |
| dc.type | Master's Degree Thesis | it_IT |
| dc.degree.name | Management | it_IT |
| dc.degree.level | Laurea magistrale | it_IT |
| dc.degree.grantor | Dipartimento di Management | it_IT |
| dc.description.academicyear | LM_2022/2023_sessione-autunnale | it_IT |
| dc.rights.accessrights | openAccess | it_IT |
| dc.thesis.matricno | 872373 | it_IT |
| dc.subject.miur | SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE | it_IT |
| dc.description.note | it_IT | |
| dc.degree.discipline | it_IT | |
| dc.contributor.co-advisor | it_IT | |
| dc.date.embargoend | it_IT | |
| dc.provenance.upload | Camilla Faggin (872373@stud.unive.it), 2023-09-30 | it_IT |
| dc.provenance.plagiarycheck | Francesca Checchinato (checchin@unive.it), 2023-10-16 | it_IT |
