Abstract:
Scarcity and overconsumption are two critical issues that are affecting the world's population today. The perception of these issues can differ between nations, depending on the cultural and socioeconomic factors that influence their understanding. This thesis aims to investigate whether there are cross-cultural differences in the perception of scarcity and overconsumption between nations. This thesis will utilize a quantitative research survey to gather data from a total of 420 participants living in various developed and developing nations. The objective is to identify the similarities and differences in their perceptions of scarcity and overconsumption. The findings of this study will contribute to our understanding of how cultural and economic factors shape people's perceptions of scarcity and overconsumption, and how this knowledge can be used to promote sustainable consumption patterns globally.
