Abstract:
In a world marked by rapid technological progress, this study explores the evolution and impact of product innovation, with Apple Inc. as the focal point. Situated at the heart of Silicon Valley, the birthplace of tech evolution, Steve Jobs and Steve Wozniak embarked on a transformative journey in a modest basement, leading to the establishment of Apple Inc. in 1976. This wasn't merely the inception of a tech company; it was the birth of a legacy founded on the power of innovation to redefine technology's role in our lives. Apple Inc.'s journey transcends a series of successful products; it embodies a paradigm shift in converting technological inventions into innovations that resonate globally. This thesis aims to chronicle Apple's innovation trajectory, meticulously examining its product portfolio to trace the genesis, evolution, and global impact across diverse categories. By documenting Apple's journey, the research illuminates the interplay between inventive ideas and groundbreaking products, addressing the central research question: How did Apple Inc. initiate its product innovation journey?
To comprehensively explore Apple's innovation history, a qualitative research approach is adopted. This methodology facilitates an in-depth exploration of underlying themes, motivations, and trends characterizing Apple's innovation journey. Through content analysis of diverse sources, including research papers, scholarly articles, corporate reports, and authoritative books, this thesis aspires to present a comprehensive yet detailed narrative of Apple Inc.'s innovation legacy.
