Co-branding as a marketing strategy: its implementation in the gaming industry

dc.contributor.advisor	Vescovi, Tiziano	it_IT
dc.contributor.author	Dal Col, Chiara <1997>	it_IT
dc.date.accessioned	2023-02-18	it_IT
dc.date.accessioned	2023-05-23T12:57:38Z
dc.date.issued	2023-03-10	it_IT
dc.identifier.uri	http://hdl.handle.net/10579/23276
dc.description.abstract	The goal of my research will be to shed light on the decision of global companies to practice co-branding as a marketing strategy with a particular focus on the same applied to the world of gaming, analyzing specifically the platform "Fortnite" and the collaboration with the fashion luxury brand Balenciaga.	it_IT
dc.language.iso	en	it_IT
dc.publisher	Università Ca' Foscari Venezia	it_IT
dc.rights	© Chiara Dal Col, 2023	it_IT
dc.title	Co-branding as a marketing strategy: its implementation in the gaming industry	it_IT
dc.title.alternative	Co-branding as a marketing strategy: its implementation in the gaming industry	it_IT
dc.type	Master's Degree Thesis	it_IT
dc.degree.name	Management	it_IT
dc.degree.level	Laurea magistrale	it_IT
dc.degree.grantor	Dipartimento di Management	it_IT
dc.description.academicyear	2021/2022 - appello sessione straordinaria	it_IT
dc.rights.accessrights	closedAccess	it_IT
dc.thesis.matricno	862044	it_IT
dc.subject.miur	SECS-P/07 ECONOMIA AZIENDALE	it_IT
dc.description.note		it_IT
dc.degree.discipline		it_IT
dc.contributor.co-advisor		it_IT
dc.date.embargoend	10000-01-01
dc.provenance.upload	Chiara Dal Col (862044@stud.unive.it), 2023-02-18	it_IT
dc.provenance.plagiarycheck	None	it_IT