Abstract:
The Gamification concept is relatively new in the business world, and it can be applied in different context and situation. What I am interested in is to understand if Game can be a tool to support companies to find the right communication strategy, if the use of this tool at a strategic level can bring benefits to the company and which ones and what are the results that can be achieved in terms of tactics as a result of Game sessions. In order to understand, study and analyse this innovative method, I decided to get to know, through observations and interviews, the companies that have tested this approach on themselves, companies that have chosen to get involved, to innovate, to look for alternative and less rational solutions.
