City Diplomacy and City Branding: the new role of the cities. Case Study: the rise of Dubai in the international context

Abstract

This text aims to illustrate the characteristics and purposes that city diplomacy and city branding can benefit cities in the international environment. The text is divided into three chapters: the first chapter describes city diplomacy, with its characteristics, tools, and various nuances; the second chapter defines the concept of city branding, explaining the methods of promoting cities in the international context; and the third chapter presents the Case study of this thesis, namely the rise of Dubai and the methods of city diplomacy and city branding that this city has adopted in its growth.