COVID-19 AND E-COMMERCE: How the pandemic has led Italian and worldwide companies to an inevitable transition.

Abstract

A fundamental element for development in the era of globalization has been the advent of the Internet. Thanks to this new value proposition offered, most companies have been able to adapt their business and follow the new needs of consumers, consequently developing new ways of selling and transmitting information. In recent years, e-Commerce has seen a significant increase following the global COVID-19 pandemic. All around the world, Covid-19 not only has changed our spaces of life, our routines, our ways of see priorities and intercommunications, but has also affected international business environment, customer's buying trends, and habits. The Covid-19 problem has caused years of change in the way organizations in all industries and regions do business in only a few months. The aim of this thesis is to investigate and analyze how Covid-19 affect the approach of firms to e-commerce, in particular by analyzing how the pandemic acted as a driving force in the years 2020-2021. Finally, finally, the literature analysis will show new scenarios regarding consumer loyalty, the emergence of new virtual technologies and digital currencies, and how the different business approach can play a fundamental role in knowing how to adapt to exogenous variables.