Digital Technology Adoption: An Experiment on the Use of a Mobile Health Application

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dc.contributor.advisor Croda, Enrica it_IT
dc.contributor.author Tschaikowski, Daniel Johannes <1997> it_IT
dc.date.accessioned 2022-10-01 it_IT
dc.date.accessioned 2023-02-22T11:19:07Z
dc.date.issued 2022-11-02 it_IT
dc.identifier.uri http://hdl.handle.net/10579/22686
dc.description.abstract Background: Mindfulness describes the practice of purposely bringing one’s attention to the present moment, a concept that can be developed through exercises and has been shown to help reduce stress. Mobile apps are a promising way to make mindfulness exercises available to individuals. However, what remains to be explored is how individuals can be motivated to use such apps. So, in the present study, I examine different motivational approaches to facilitate adopting and using a mindfulness app. Methods: For this purpose, 73 subjects (M = 20.47, SD = 2.29, 53% female) completed two questionnaires at an interval of two months as part of a pre-intervention-post-intervention control group design. Between the two data collection dates, the three intervention groups (n = 59) used the mindfulness app, while the control group (n = 14) did not. At the outset of this intervention phase, intervention groups were exposed to different motivational approaches to facilitate app use. Results: Based on the evaluation of user data and the statistical tests conducted, the motivational techniques did not lead to the expected changes in the different orientations of motivation for the intervention groups. Also, the stress levels of the intervention groups did not decline from pre-intervention to post-intervention. Conclusion: In the way realized in this study, the explored motivational approaches did not have the influence proposed by prior research. Hence, further studies are required to assess how to best facilitate technology adoption and use of mindfulness apps to exploit their benefits entirely. it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Daniel Johannes Tschaikowski, 2022 it_IT
dc.title Digital Technology Adoption: An Experiment on the Use of a Mobile Health Application it_IT
dc.title.alternative Digital Technology Adoption: An Experiment on the Use of a Mobile Health Application it_IT
dc.type Master's Degree Thesis it_IT
dc.degree.name Management it_IT
dc.degree.level Laurea magistrale it_IT
dc.degree.grantor Dipartimento di Management it_IT
dc.description.academicyear 2021-2022_appello_171022 it_IT
dc.rights.accessrights closedAccess it_IT
dc.thesis.matricno 888423 it_IT
dc.subject.miur SECS-P/07 ECONOMIA AZIENDALE it_IT
dc.description.note it_IT
dc.degree.discipline it_IT
dc.contributor.co-advisor it_IT
dc.date.embargoend 10000-01-01
dc.provenance.upload Daniel Johannes Tschaikowski (888423@stud.unive.it), 2022-10-01 it_IT
dc.provenance.plagiarycheck Enrica Croda (enrica.croda@unive.it), 2022-10-17 it_IT


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