NFTs IN THE LUXURY FASHION INDUSTRY A customer-centric research evaluating the impact of NFTs in luxury fashion industry.

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dc.contributor.advisor Lusiani, Maria it_IT
dc.contributor.author Fontana, Francesca <1999> it_IT
dc.date.accessioned 2022-09-30 it_IT
dc.date.accessioned 2023-02-22T10:56:53Z
dc.date.issued 2022-10-19 it_IT
dc.identifier.uri http://hdl.handle.net/10579/22306
dc.description.abstract The paper is an explorative research aimed to evaluate the perceived value of luxury fashion NFTs for consumers and consequently their future impact on companies value proposition. After a brief introduction on the topic, some theoretical background on the psychology under luxury buying is given. it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Francesca Fontana, 2022 it_IT
dc.title NFTs IN THE LUXURY FASHION INDUSTRY A customer-centric research evaluating the impact of NFTs in luxury fashion industry. it_IT
dc.title.alternative NFTs and the luxury fashionn industry it_IT
dc.type Master's Degree Thesis it_IT
dc.degree.name Management it_IT
dc.degree.level Laurea magistrale it_IT
dc.degree.grantor Dipartimento di Management it_IT
dc.description.academicyear 2021-2022_appello_171022 it_IT
dc.rights.accessrights closedAccess it_IT
dc.thesis.matricno 868615 it_IT
dc.subject.miur SECS-P/07 ECONOMIA AZIENDALE it_IT
dc.description.note it_IT
dc.degree.discipline it_IT
dc.contributor.co-advisor it_IT
dc.date.embargoend 10000-01-01
dc.provenance.upload Francesca Fontana (868615@stud.unive.it), 2022-09-30 it_IT
dc.provenance.plagiarycheck Maria Lusiani (maria.lusiani@unive.it), 2022-10-17 it_IT


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