JavaScript is disabled for your browser. Some features of this site may not work without it.
| dc.contributor.advisor | Nuccio, Massimiliano | it_IT |
| dc.contributor.author | Botnari, Irina <1996> | it_IT |
| dc.date.accessioned | 2021-10-05 | it_IT |
| dc.date.accessioned | 2022-01-11T09:27:56Z | |
| dc.date.available | 2022-01-11T09:27:56Z | |
| dc.date.issued | 2021-10-18 | it_IT |
| dc.identifier.uri | http://hdl.handle.net/10579/20569 | |
| dc.description.abstract | The purpose of this study is to investigate how consumers perceive luxury fashion brands' use of digital channels and disruptive technologies, during the COVID-19 pandemic, in order to contribute to the literature and create new understandings of the digitalization of the luxury fashion industry. The research proposes to analyze the case of Gucci. | it_IT |
| dc.language.iso | en | it_IT |
| dc.publisher | Università Ca' Foscari Venezia | it_IT |
| dc.rights | © Irina Botnari, 2021 | it_IT |
| dc.title | The Impact of Social Media Marketing Efforts (SMMEs) of Luxury Brands During the COVID-19 Pandemic on Consumers' Perception: The Case of Gucci | it_IT |
| dc.title.alternative | The impact of Social Media Marketing Efforts (SMMEs) of luxury brands during the COVID-19 pandemic on consumers’ perception: the case of Gucci | it_IT |
| dc.type | Master's Degree Thesis | it_IT |
| dc.degree.name | Management | it_IT |
| dc.degree.level | Laurea magistrale | it_IT |
| dc.degree.grantor | Dipartimento di Management | it_IT |
| dc.description.academicyear | 2020/2021_sessione autunnale_181021 | it_IT |
| dc.rights.accessrights | openAccess | it_IT |
| dc.thesis.matricno | 974219 | it_IT |
| dc.subject.miur | SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE | it_IT |
| dc.description.note | it_IT | |
| dc.degree.discipline | it_IT | |
| dc.contributor.co-advisor | it_IT | |
| dc.date.embargoend | it_IT | |
| dc.provenance.upload | Irina Botnari (974219@stud.unive.it), 2021-10-05 | it_IT |
| dc.provenance.plagiarycheck | Massimiliano Nuccio (massimiliano.nuccio@unive.it), 2021-10-18 | it_IT |
