Abstract:
Looking ahead, China's cosmetics industry will continue to be one of the fastest-growing and most attractive business sectors. The dissertation aims to present an overview of the cosmetics market in China and an explanation of the reasons international cosmetics companies should keep investing. An introduction explains the social and cultural perspectives that influence the market. A central chapter highlights the current status of the Chinese beauty market and its main regulations; particular attention is given to the latest developments and to the animal testing regulations introduced in China during the last couple of years. The thesis endeavors to indicate the regulations' impact on international companies entering the Chinese market. The final chapter analyzes why China should continue moving forward with the ban of animal testing, and the COVID-19 effects on the beauty market in China and worldwide. Based on the topics presented in the first part of the dissertation, a Chinese-English terminological record will analyze some of the industry-specific terms encountered during research to better understand the Chinese cosmetic regulations.
