Customers' purchase habits are drastically changed in recent years. In particular, the impact of new technologies and the spread of Covid-19 contributed to accelerating the switch from in-store purchases to online shopping, ...

During recent years there has been a growing interest towards emotion in consumer behavior. One of the innovative fields of the economic research is the neuromarketing approach. In this elaboration, it is going to be ...

Al giorno d’oggi l’abilità di saper lavorare in gruppo è un must-have tra le sof skills nel curriculum di chiunque, quante volte prima di iniziare un lavoro di gruppo abbiamo sentito la frase: “Ok ragazzi, cominciamo con ...

The purpose of this master thesis is to investigate the role of cognitive biases in negotiations. It is achieved through performing an experiment where a two-party negotiation is conducted. Following a predefined framework, ...

My thesis will talk about the comparative analysis between Philippines and Italy in the cultural context that potentially can affect their decision making in their daily lives, goals and viewing the structure of power. To ...

The purpose of this Master’s Degree Thesis in Innovation and Marketing is to understand what are the motivations that lead a user first to interact with an e-commerce and consequently to conclude the purchase in it. In ...

Nowadays, tourism is one of the most economically important industries and also one of the most vulnerable to crises as Pandemic. This thesis tends to investigate cognition and behavior change of travelers caused by ...

Due to the increasing importance of emerging markets, a better understanding for the local population and the way they perceive themselves and the world becomes crucial. For this reason, the present master thesis investigates ...

The division of labor is a fundamental characteristic in each type of society to be defined as such, without division of labor a set of individuals would remain merely a set of individual, lacking the feature that ...

Our environment is collapsing because of damaging human-activity encompassing mass-production and unsustainable behaviours. Both lead to dramatical problems on global scale such us global warming, air, water and land ...