Luxury has always been contradistinguished by the conceptual and symbolic dimension - the aura - attached to the "products" (products and services) created by luxury brands. The multisensorial sphere, lying on the increasing ...

From its very early days, sport has had an impact on its society, the value it endorses and glorifies, almost mythicized, those who have been able to stand out from the rest. Subsequently, after the Industrial Revolution, ...