Browsing Archivio delle tesi by Subject "Advertising content"

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Browsing Archivio delle tesi by Subject "Advertising content"

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  • Jonaityte, Inga <1981> (Università Ca' Foscari Venezia, 2014-02-28)
    This thesis addresses experimentally three topics concerning the effects of visual representations on financial decision making. First, we hypothesize that visual representation of financial information affects comprehension ...