Abstract:
Well-being and welfare have a specific and different meaning.
The final thesis begins by explaining well-being in general and then focusing on well-being in the workplace. All these explanations to get to the economic term welfare. Welfare was born to answer to an economic need and then turns into something more complex.
Offering welfare to achieve a wellness goal is not enough if the specific needs of workers are not met. Today it is not sufficient to measure the corporate profitability of a company only through economic indicators, but it is important to add indicators that measure the level of well-being perceived by people.
Companies are aware that they need to focus on their skills and growth opportunities together with their employees and to build a specific identity. In order to do it well being is essential.
In the final part there are some case studies that put into practice the considerations made in the previous chapters. Diadora's success story will be analyzed mainly to underline the fact that offering well-being and not only welfare, not only increases the wellness of employees (health, commitment ..) but also improves the economic situation of the company (productivity).
