CONSUMER AWARENESS OF CSR IN THE AVIATION INDUSTRY

Abstract

During the last few years, the attitude to be socially responsible and sustainable has grown throughout the entire world and many companies in various sectors have started to take measures to be eco-friendly towards the environment. This has strengthened consumer’s behaviour and corporate social responsibility which influences the management of ethical and social effects of companies. This dissertation focuses on corporate social responsibility (CSR) in the airline industry, a business sector which is trying to implement more and more programs to increase its level of environmental friendliness. The thesis aim is to inform on CSR in the airline industry with the scope to increase awareness on the topic, investigating to what extent are customers aware of different CSR initiatives, which initiatives passengers would rank as more/less important and effective and moreover, the possible willingness to pay higher prices to offset carbon emissions when flying.