The role of infographics in Integrated Reporting

Abstract

Infographics can make a major difference to the integrated report by growing the engagement and awareness of the audience. Take, for example, a business summary page: when it is viewed as a plain body of text, there is a fair risk that the readers will skim over it if they read it at all. Showing this information in a visual manner, using symbols, callouts, and color, can create a sense of excitement and understanding, where the most important detail is highlighted for the audience. This will boost awareness and help communicate the main message to customers, but it will also lead to improved clarity and meaningful brand interactions. This thesis will discuss the role of infographics in integrated reporting.