More Human in the Digital World, Unilever in the digital transformation process.

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dc.contributor.advisor Comacchio, Anna it_IT
dc.contributor.author Ibrahimaj, Adelina <1995> it_IT
dc.date.accessioned 2020-02-17 it_IT
dc.date.accessioned 2020-06-16T06:12:25Z
dc.date.issued 2020-03-12 it_IT
dc.identifier.uri http://hdl.handle.net/10579/16654
dc.description.abstract Society and companies are each other mirrors, everything that happens in the society has repercussions in the companies and vice versa. Since the society is characterized by continues changes necessary the company must evolve and incorporate the changes within it. One of the variables of the evolution of society in general and firms is the digital transformation process. Digital Transformation is a process that determines non-indifferent changes in the workplace but, there is not an exhaustive definition of it. Nevertheless, for sure this process does not interest only the IT department or even it does not consist in the acquisition of digital platforms or specific software. This process starts from the HR department and people, before the tech investments it is a must people’s digital mind-set. Unilever’s moto is “More human in a digital world”. What does it mean? This expression for Unilever means that everything starts from people and their ideas that can be transformed in action through technologies and digital platforms. Digital Transformation process determined two main strands that are interdependent with each other: - Employee-centricity; - Customer-centricity. The right mindset and thinking workflow are the basic for the development of every strategy based on novelties and in a particular way digital transformation. HR department guides people during the evolution of this process offering different variables of tools that permit future people fit and evolve their professional personalities. Employee-centricity consequently has strong effects on society in general and specifically on clients and consumers. Therefore, internally digital transformation determines people’s up-skilling and re-skilling that shape a more efficient relationship with the clients and consumers and an exciting workplace environment characterized by continuous growing and learning challenges. it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Adelina Ibrahimaj, 2020 it_IT
dc.title More Human in the Digital World, Unilever in the digital transformation process. it_IT
dc.title.alternative People are the heart of the Digital Transformation process. The Unilever Case Study. it_IT
dc.type Bachelor Thesis it_IT
dc.degree.name Marketing e comunicazione it_IT
dc.degree.level Laurea magistrale it_IT
dc.degree.grantor Dipartimento di Management it_IT
dc.description.academicyear 2018/2019, sessione straordinaria it_IT
dc.rights.accessrights closedAccess it_IT
dc.thesis.matricno 867947 it_IT
dc.subject.miur SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE it_IT
dc.description.note it_IT
dc.degree.discipline it_IT
dc.contributor.co-advisor it_IT
dc.date.embargoend 10000-01-01
dc.provenance.upload Adelina Ibrahimaj (867947@stud.unive.it), 2020-02-17 it_IT
dc.provenance.plagiarycheck Anna Comacchio (acomac@unive.it), 2020-03-02 it_IT


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