Video storytelling for cultural promotion. The case study of "ArTVision + enhancing touristic development and promotion through the prism of culture"

Abstract

The master thesis deals with the thematic of video storytelling and the promotion of cultural heritage through audiovisual language. Starting from the need to reduce the over tourism phenomena, ArTVision + is an European project based on a cross-border cooperation between Veneto and Apulia regions and Croatia that, through the use of video storytelling technique promote less known destination, creates a platform for meeting cultural and touristic operators in order to connect destination managers with cultural heritage experts.