Abstract:
With this thesis I will analyze the concept of the supply chain, its aspects and many advantages that it can bring to the company. The analysis will be divided into three parts. The first one will be focused on the managerial point of view with the consideration of all the aspects purely related to the organizational perspective. The second part will be dedicated to the juridical analysis of the supply chain with a legal perspective of it with a deep focus on the workers’ rights and the work environment. The last part will be the analysis of the Nike company and this analysis will be compared and referred to the concepts explained in the previous chapters. In this analysis I will discuss about both of the aspects, the legal and the managerial one, and I will study how Nike managed to regain its leadership in the market following the scandals on child exploitation in Cambodia and other foreign countries.