Business model innovation in the world of television - OTT's landscape

Abstract

We live in a world where the process of digitalization is changing the way people act and think and where the services of the firms are provided also on-line. The traditional Television is now in competition with a new model provided on demand, able to provide contents whenever you want and always new. This thesis has the purpose to analyse the evolution of the business model in the Audio-visual industry and in particular the evolution of the Television sector. The work begins with the study of the audio-visual sector, including the explanation of the different types of Tv (from the traditional Tv to the principal OTTs) and analyses the changes in consumption of television with a peculiar attention on the new consumer behaviour. In the second chapter the paper focuses on the business model evolution of the system, starting from the first models and ending with the last innovative ones. Then the major exponents of “Over the Top” have been taken into consideration with particular attention to the case study of Netflix, investigating the business structure in this emerging market and its evolution over the years.