Speed in Organizations: effects on Time to Market and Marketing Strategy

Abstract

The dissertation begins with an analysis of the conventionality of time and sociological implications hitherto drived, with the everincreasing speed of time and necessities by the organizations and businesses of all types, until the birth of the agile methodology and the impatience of consumers (also thaks to the new technologies). Later on, the speed in time to market will be addresses, along with some study cases, and the implications of this increase of speed on the marketing strategy of brands, with some examples.