Car Sedan Segment Analysis A Customer-Centric Approach on Predicting the Future Sales Potential of the Car Sedan Segment

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dc.contributor.advisor Vaia, Giovanni it_IT Kaluza, Robin <1993> it_IT 2019-02-18 it_IT 2019-06-11T08:44:42Z 2019-03-06 it_IT
dc.description.abstract The present thesis critically scrutinizes the currently implemented strategic planning approach within the Daimler AG. Against the background of a highly dynamic market environment and the emergence of disruptive innovations within the automotive industry, achieving the necessary quality in sales planning, as demanded by associated stakeholders, has become increasingly challenging. Conventional sales planning methods are queried, and actions fields identified. In the context of the Premium Car Sedan Segment in the Chinese, Japanese and South Korean passenger car market, customer-centricity is reinforced. Within a predefined scope, hypothesis are created in an attempt to support the theory, that the sales potential for certain body types of vehicles can be reliably forecasted against a number of relevant indicators strongly associated with the customer in the respective market. Enabled by the progress that has been made in terms of digitalization, identified factors need to be verified by their ability to be distinguished against two perspectives – market specificities on the one hand, and body type relevant characteristics on the other. The processing of data as well as the integration in accessible business intelligence solutions are key enablers for the conducted research. With regards to the benefits that emerge from such tools, this paper as well as the affiliated analysis serve as pilot project for the enhancements within the strategic sales planning of the Daimler AG. it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Robin Kaluza, 2019 it_IT
dc.title Car Sedan Segment Analysis A Customer-Centric Approach on Predicting the Future Sales Potential of the Car Sedan Segment it_IT
dc.title.alternative Car Sedan Segment Analysis: A customer-oriented approach on predicting the future sales potential of the car sedan segment it_IT
dc.type Bachelor Thesis it_IT Economia e gestione delle aziende it_IT Laurea magistrale it_IT Dipartimento di Management it_IT
dc.description.academicyear 2017/2018, sessione straordinaria it_IT
dc.rights.accessrights closedAccess it_IT
dc.thesis.matricno 869890 it_IT
dc.subject.miur SECS-P/07 ECONOMIA AZIENDALE it_IT
dc.description.note This master thesis contains confidential data of Daimler AG. This confidential clause refers to the complete thesis. This work may only be made available to the first and second reviewers and authorized members of the board of examiners. Any publication and duplication of this master thesis - even in part - is prohibited. An inspection of this work by third parties requires the expressed permission of the author and the company Daimler AG. it_IT it_IT it_IT 10000-01-01
dc.provenance.upload Robin Kaluza (, 2019-02-18 it_IT
dc.provenance.plagiarycheck Giovanni Vaia (, 2019-03-04 it_IT

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