Abstract:
The main objective of this work is the development of scenarios for the Industrial Segment in the Commercial Vehicle Market, Off-road. The development of the scenarios is conducted in cooperation with the company Robert Bosch GmbH, which is a supplier in the automotive market. The work is in parts. Gives the first part of this work into the segmentation of the automotive market in general. Robert Bosch GmbH. The automotive market is going to be an overview of the current changes and challenges. The second part is devoted to scenario planning. First, the logic behind scenario planning and the objectives pursued by the development of scenarios. Subology, the methodology of landscape management developed by the Heinz Nixdorf Institute will be explained. Each methodological step will be explained in detail, covering both theoretical aspects as well as practical work for the actual development of the scenarios. Afterwards, the developed scenarios will be evaluated and processed for the utilization inside the company. The last chapter is dedicated to the communication of the scenarios. This step is crucial for the comprehension and acceptance of the scenarios by the employees inside the company. The Business Model Canvas initially proposed by Alexander Osterwalder will be able to improve the communication of the scenarios. It will be critically evaluated at the end of the last chapter.
