Design, Innovation and Made in Italy: Three Italian Furnishing Manufacturers in the USA and China

DSpace/Manakin Repository

Show simple item record

dc.contributor.advisor Ellero, Andrea it_IT Pichler, Stefania <1992> it_IT 2019-02-18 it_IT 2019-06-11T08:43:45Z 2019-03-20 it_IT
dc.description.abstract The dissertation will analyze the Italian wood-furniture sector. In particular, a definition and understanding of design as a concept and its relationship with innovation will be given in the first chapter. In the second, there will be a focus on the Italian market trends, on the manufacturers of furnishing products and on the importance of internationalization as a strategy to reach foreign markets. In the third, I will expand the lenses of the analysis by trying to focus on the markets in which the Italian furniture export is stronger. Countries such as USA and China represent the two main export destinations for what concerns the furniture industry. As a consequence, those are the two markets I will mainly focus my attention to. Finally in last chapter, three different italian furniture manufacturers will be analyzed (Arflex, Cassina & Natuzzi), taking the sofa as a reference, in order to understand how the same piece of furniture (the sofa) is presented, in different countries/markets. It will be interesting to analyze the similarities or differences in the strategies that these companies use to penetrate different markets, the pricing strategies they adopt, and the behavior and tastes of the consumers that purchase them. Moreover, the interview with the operation manager of DzineNY (the exclusive distributor of Arflex for the US market), will be reported at the end of the chapter. it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Stefania Pichler, 2019 it_IT
dc.title Design, Innovation and Made in Italy: Three Italian Furnishing Manufacturers in the USA and China it_IT
dc.title.alternative Design, Innovation and Made in italy: Three Italian Furnishing Manufacturers in the USA and China it_IT
dc.type Bachelor Thesis it_IT Marketing e comunicazione it_IT Laurea magistrale it_IT Dipartimento di Management it_IT
dc.description.academicyear 2017/2018, sessione straordinaria it_IT
dc.rights.accessrights closedAccess it_IT
dc.thesis.matricno 845352 it_IT
dc.description.note it_IT it_IT it_IT 10000-01-01
dc.provenance.upload Stefania Pichler (, 2019-02-18 it_IT
dc.provenance.plagiarycheck Andrea Ellero (, 2019-03-04 it_IT

Files in this item

This item appears in the following Collection(s)

Show simple item record