Abstract:
I have decided to start this research because in this period the system of Franchising is having a great change and development especially in foreign countries as China, and small and medium company are having a huge change and improvement, thanks to this system that could give to them the possibility to expand their business.
This thesis is important for understand the huge change that the system of franchising had in China and in Italy due to the improvement of the new legal regulation.
With this thesis I want to describe the legal regulations of 2004 in Italy and in China by describing first the overview of Franchising and then by analyzing the franchising in Italy and in China.
Those regulations helped the foreign industry to enter in Chinese market and gave them the possibility to expand their business in China. The conclusion of this thesis will describe the difficulties that could happens by entry into foreign market due to the cultural differences.
