Internationalization of Italian Pasta Producer MMEs Exporting to China: Pastificio Di Martino Case Study

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dc.contributor.advisor Perri, Alessandra it_IT
dc.contributor.author Moggio, Arianna <1993> it_IT
dc.date.accessioned 2019-02-18 it_IT
dc.date.accessioned 2019-06-11T08:40:52Z
dc.date.available 2019-06-11T08:40:52Z
dc.date.issued 2019-03-18 it_IT
dc.identifier.uri http://hdl.handle.net/10579/14187
dc.description.abstract The thesis project aims to identify and examine how Italian pasta producer medium-sized multinational enterprises (MMEs) enter the Chinese non acquainted market throughout their internationalization process, mainly focusing on the entry mode and timing they generally opt for, along with the advantages, costs, risks, and political and cultural distance they must deal with in the meantime. Both direct and indirect export operations will be deeply analyzed as the most common way for MMEs to enter a new market. Theoretical part will be supported and strengthened by a specific case study represented by Pastificio Di Martino, generally recognized as the pasta export leader in Campania (Italy). Its history and success both in national and in international contexts will be traced as an anticipation to its current export activities in China, whose dynamics are meant to be broadly clarified through the support of the Di Martino Commercial Export Office in terms of interviews and questionnaires. it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Arianna Moggio, 2019 it_IT
dc.title Internationalization of Italian Pasta Producer MMEs Exporting to China: Pastificio Di Martino Case Study it_IT
dc.title.alternative Internationalization of Italian Pasta Producer Medium-Sized Enterprises Exporting to China: Pastificio Di Martino Case Study it_IT
dc.type Bachelor Thesis it_IT
dc.degree.name Lingue, economie e istituzioni dell'asia e dell'africa mediterranea it_IT
dc.degree.level Laurea magistrale it_IT
dc.degree.grantor Scuola in Studi Asiatici e Gestione Aziendale it_IT
dc.description.academicyear 2017/2018, sessione straordinaria it_IT
dc.rights.accessrights openAccess it_IT
dc.thesis.matricno 865851 it_IT
dc.subject.miur L-OR/21 LINGUE E LETTERATURE DELLA CINA E DELL'ASIA SUD-ORIENTALE it_IT
dc.description.note it_IT
dc.degree.discipline it_IT
dc.contributor.co-advisor it_IT
dc.subject.language CINESE it_IT
dc.date.embargoend it_IT
dc.provenance.upload Arianna Moggio (865851@stud.unive.it), 2019-02-18 it_IT
dc.provenance.plagiarycheck Alessandra Perri (alessandra.perri@unive.it), 2019-03-04 it_IT


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