Retailing and digitalization.

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dc.contributor.advisor Checchinato, Francesca it_IT
dc.contributor.author Tessaro, Giuditta <1994> it_IT
dc.date.accessioned 2018-10-08 it_IT
dc.date.accessioned 2019-02-19T15:15:04Z
dc.date.issued 2018-11-08 it_IT
dc.identifier.uri http://hdl.handle.net/10579/14049
dc.description.abstract My thesis has been organized into four chapters. Starting from a general point of view, chapter one is an analysis of retailing, its evolution and major changes during years. A special attention has also been dedicated to online and offline marketing strategies as well as the relationship between customers and retailing. Chapter two is then about digitalization in retailing and how companies are reacting to this phenomena with a particular focus on multichannel and Omnichannel strategies. Chapter three deals with the analysis of e-commerce, websites and multi-brand retailers, considering also the way apparel websites work and have been developed over time. Finally, chapter four focuses on the Non Solo Sport case study, its history, business model, marketing strategies, competitors, innovation policies and how they are dealing with digitalization. My thesis has mainly been a research work, supported by the company's team throughout the writing and elaboration process. it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Giuditta Tessaro, 2018 it_IT
dc.title Retailing and digitalization. it_IT
dc.title.alternative Retail and digitalization it_IT
dc.type Bachelor Thesis it_IT
dc.degree.name Marketing e comunicazione it_IT
dc.degree.level Laurea magistrale it_IT
dc.degree.grantor Dipartimento di Management it_IT
dc.description.academicyear 2017/2018, lauree sessione autunnale it_IT
dc.rights.accessrights closedAccess it_IT
dc.thesis.matricno 847113 it_IT
dc.subject.miur SECS-P/07 ECONOMIA AZIENDALE it_IT
dc.description.note it_IT
dc.degree.discipline it_IT
dc.contributor.co-advisor it_IT
dc.date.embargoend 10000-01-01
dc.provenance.upload Giuditta Tessaro (847113@stud.unive.it), 2018-10-08 it_IT
dc.provenance.plagiarycheck Francesca Checchinato (checchin@unive.it), 2018-10-22 it_IT


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