The Importance of Local SEO: Strategies to Improve Local Business

Abstract

Nowadays, the usage of Internet has permanently changed the way in which people communicate and interact, playing a substantial role in our modern society. Starting from the definition of Local Marketing and the exploration of all of its strategy, I will analyze the reasons why it is so important and it is gaining a paramount importance from the business point of view. Of course, local searches combined with the increasing usage of smartphones, play a key role in the definition of business strategies at local level. Moreover, I will analyze the SEO from the local point of view and which are the key factors in order to be more visible at local level. I will conclude with different case studies in order to implement the theoretical part.