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| dc.contributor.advisor | Vescovi, Tiziano | it_IT |
| dc.contributor.author | Stocco, Michela <1994> | it_IT |
| dc.date.accessioned | 2018-10-08 | it_IT |
| dc.date.accessioned | 2019-02-19T15:12:54Z | |
| dc.date.issued | 2018-10-30 | it_IT |
| dc.identifier.uri | http://hdl.handle.net/10579/13748 | |
| dc.description.abstract | Review of the academic literature regarding cultural intelligence and its implications on organizations with particular focus on marketing strategies. Specifically, analysis of the four dimensions of CQ and marketing managers' soft skills and their effects of export performance. Presentation of RedHead Communications, Australian boutique management consulting firm specialising in cross cultural communications, conflict management, and the advancement of leadership skills. | it_IT |
| dc.language.iso | en | it_IT |
| dc.publisher | Università Ca' Foscari Venezia | it_IT |
| dc.rights | © Michela Stocco, 2018 | it_IT |
| dc.title | The impact of Cultural Intelligence on Marketing Strategies | it_IT |
| dc.title.alternative | The impact of Cultural Intelligence on Marketing Strategies | it_IT |
| dc.type | Master's Degree Thesis | it_IT |
| dc.degree.name | Economia e gestione delle aziende | it_IT |
| dc.degree.level | Laurea magistrale | it_IT |
| dc.degree.grantor | Dipartimento di Management | it_IT |
| dc.description.academicyear | 2017/2018, lauree sessione autunnale | it_IT |
| dc.rights.accessrights | closedAccess | it_IT |
| dc.thesis.matricno | 849215 | it_IT |
| dc.subject.miur | SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE | it_IT |
| dc.description.note | Review of the academic literature regarding cultural intelligence and its implications on organizations with particular focus on marketing strategies. Specifically, analysis of the four dimensions of CQ and marketing managers' soft skills and their effects of export performance. Presentation of RedHead Communications, Australian boutique management consulting firm specialising in cross cultural communications, conflict management, and the advancement of leadership skills. | it_IT |
| dc.degree.discipline | it_IT | |
| dc.contributor.co-advisor | it_IT | |
| dc.date.embargoend | 10000-01-01 | |
| dc.provenance.upload | Michela Stocco (849215@stud.unive.it), 2018-10-08 | it_IT |
| dc.provenance.plagiarycheck | Tiziano Vescovi (vescovi@unive.it), 2018-10-22 | it_IT |
