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| dc.contributor.advisor | Tolotti, Marco | it_IT |
| dc.contributor.author | Buro, Rossella <1994> | it_IT |
| dc.date.accessioned | 2018-10-08 | it_IT |
| dc.date.accessioned | 2019-02-19T15:11:59Z | |
| dc.date.issued | 2018-10-31 | it_IT |
| dc.identifier.uri | http://hdl.handle.net/10579/13575 | |
| dc.description.abstract | The dissertation aims to demonstrate how the consumer is influenced by the brand and by all the social phenomenons that surround him. After an introduction of branding and co-branding the thesis wants to analyze with a analytical model the phenomenon perceived by the consumers. It focuses on how much value the brand generates to the consumer’s mind, affecting him on his decisional behaviour. | it_IT |
| dc.language.iso | en | it_IT |
| dc.publisher | Università Ca' Foscari Venezia | it_IT |
| dc.rights | © Rossella Buro, 2018 | it_IT |
| dc.title | The phenomenon of co branding - analyzing the social psychological effect on consumer buying behavior | it_IT |
| dc.title.alternative | The phenomenon of Co-Branding in the Luxury Watch Industry | it_IT |
| dc.type | Master's Degree Thesis | it_IT |
| dc.degree.name | Economia e gestione delle aziende | it_IT |
| dc.degree.level | Laurea magistrale | it_IT |
| dc.degree.grantor | Dipartimento di Management | it_IT |
| dc.description.academicyear | 2017/2018, lauree sessione autunnale | it_IT |
| dc.rights.accessrights | closedAccess | it_IT |
| dc.thesis.matricno | 847600 | it_IT |
| dc.subject.miur | SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE | it_IT |
| dc.description.note | it_IT | |
| dc.degree.discipline | it_IT | |
| dc.contributor.co-advisor | it_IT | |
| dc.date.embargoend | 10000-01-01 | |
| dc.provenance.upload | Rossella Buro (847600@stud.unive.it), 2018-10-08 | it_IT |
| dc.provenance.plagiarycheck | Marco Tolotti (tolotti@unive.it), 2018-10-22 | it_IT |
