INTERNATIONALIZATION PROCESS ON CENTRAL EASTERN EUROPE COUNTRIES (CEECs)

Abstract

In this thesis, I will face company internationalization phenomena. In the first part of my thesis, I will try to analyse the determinants of location choices of companies in CEECs (Central Eastern Europe Countries). I will focus on regional, industrial characteristics and in the last part I will try to study tax policies and incentives. The purpose of the first chapter is to understand why the majority of Italian firms have addressed their investments in CEECs, which are the underlying reasons and the surrounding dynamics. In the second chapter, I will try to analyse strategies and entry modes into foreign markets, in particular in Central Eastern Europe Countries. I will explain different entry modes such as the export mode, investment mode (subsidiary, foreign branch…) and contractual mode (international cooperation agreement), trying to understand benefits, downturns and reasons of each action with their respective characteristics. In the third chapter, I will face the theme of product policy in international markets. In this phase I will study international business orientation and the possible strategies that a company can implement in relation to the establishment of its product abroad. I will focus on company strategy for what concerns, the standardization or the adaptation of the product and to conclude I will analyse how the product and the image of the Country affect the strategy of the company in the foreign market. In the last chapter of my thesis, I will analyse a case study, Safilo Group S.p.A., trying to consider the following aspects: the factors affecting company decision to locate in CEE Countries, the entry mode in these areas and finally I will analyse their product offering in an international context.