The European E-commerce market: Digital Single Market

Abstract

This study provides an overall insight into the various aspects of the ongoing e-commerce situation in the territory of European Union simultaneously measuring the impact of “Digital Single Market” Strategy both on e-commerce sector and on digital platform in general. The thesis is composed of three chapters, where the first one is dedicated to the disclosure and revelation of e-commerce field by making a market analysis, taking into consideration its trends, growth opportunities, obstacles impeding its expansion and productivity. This part of the research provides an assessment of obtained results and gains not only for the EU economy, but also for relationships created between two main counterparties of the sector: e-shoppers and e-sellers. The second chapter provides deeper highlights into core issues of nowadays’ e-commerce sector, namely cross-border delivery and geo-blocking questions. Main complications are brought into light demonstrating their possible solutions and future evolution in the framework of “Digital Single Market” Strategy. Finally, the third chapter is presenting the comprehensive description of Digital Single Market, changes made till now, new regulations, legislations and their direct effects on digital economy of the EU. In conclusion, it is provided a questionnaire which fully reveals the approach of citizens and companies regarding the above mentioned strategy.