Globalization patterns in the wine industry: a comparative analysis

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dc.contributor.advisor Coro', Giancarlo it_IT Fano, Gabriel Renzo <1989> it_IT 2018-06-19 it_IT 2018-12-03T06:16:37Z 2018-12-03T06:16:37Z 2018-07-02 it_IT
dc.description.abstract The goal of this thesis is to analyze how the second wave of internationalization in the wine industry that we are currently experiencing has been transforming the market. In discontinuity to the already existing ‘traditional market approach’, a new ‘entrepreneurial-financial approach’ is emerging in the market. The coexistence of these two phenomena is analyzed to better understand the evolution of the market. The wine industry is characterized by the co-presence of many small wineries and few very large multinational firms that seek new opportunities to consolidate their position while increasing their business. The ongoing momentum for Prosecco is analyzed and put into context through the case study of Mionetto and its acquisition in 2008 by Henkell & Co. Sektkellerei, one of the main players in the sparkling wine industry worldwide. This and other examples of M&As are described with the aim of investigating the key elements in the evolution of the market. it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Gabriel Renzo Fano, 2018 it_IT
dc.title Globalization patterns in the wine industry: a comparative analysis it_IT
dc.title.alternative Globalization patterns in the wine industry: a comparative analysis it_IT
dc.type Bachelor Thesis it_IT Economia e gestione delle aziende it_IT Laurea magistrale it_IT Dipartimento di Management it_IT
dc.description.academicyear 2017/2018, sessione estiva it_IT
dc.rights.accessrights openAccess it_IT
dc.thesis.matricno 822064 it_IT
dc.description.note it_IT it_IT it_IT it_IT
dc.provenance.upload Gabriel Renzo Fano (, 2018-06-19 it_IT
dc.provenance.plagiarycheck Giancarlo Coro' (, 2018-07-02 it_IT

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