HOW ITALIAN SMALL AND MEDIUM ENTERPRISES ENTER INTO THE CHINESE MARKET

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dc.contributor.advisor Cavalieri, Renzo Riccardo it_IT
dc.contributor.author Torresan, Federica <1992> it_IT
dc.date.accessioned 2018-02-18 it_IT
dc.date.accessioned 2018-06-22T09:58:47Z
dc.date.issued 2018-03-06 it_IT
dc.identifier.uri http://hdl.handle.net/10579/12835
dc.description.abstract During recent years, many Small and Medium Enterprises (SMEs) have started to internationalize in foreign markets. The main reasons for this process are essentially two: globalization and the economic crisis that affected the West. Nowadays, emerging markets, like the Chinese one, offer great opportunities for Italian SMEs. However, every SME in China has to face lots of problems that arise in particular due to the cultural and geographical distance. The first chapter of this thesis is introductive. It will explain what a Small and Medium Enterprise is and its relationship with China: possibilities, opportunities and issues. The second chapter, lists all the entry modes that SMEs usually use, divided into indirect (export, franchising and licensing agreements, e-commerce and online advertising) and direct commercial presence (Representative Offices, Joint Ventures and Wfoes). The pros and cons are shown for every method. The third chapter concerns consulting agencies and the most important Italian and European organizations, that can help Italian SMEs in the entry process. This thesis is both theoretical and practical, helping Italian SMEs in a competitive and huge market: the Chinese one. it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Federica Torresan, 2018 it_IT
dc.title HOW ITALIAN SMALL AND MEDIUM ENTERPRISES ENTER INTO THE CHINESE MARKET it_IT
dc.title.alternative How Italian Small and Medium Enterprises enter into the Chinese market it_IT
dc.type Bachelor Thesis it_IT
dc.degree.name Lingue, economie e istituzioni dell'asia e dell'africa mediterranea it_IT
dc.degree.level Laurea magistrale it_IT
dc.degree.grantor Scuola in Studi Asiatici e Gestione Aziendale it_IT
dc.description.academicyear 2016/2017, sessione straordinaria it_IT
dc.rights.accessrights closedAccess it_IT
dc.thesis.matricno 836759 it_IT
dc.subject.miur L-OR/21 LINGUE E LETTERATURE DELLA CINA E DELL'ASIA SUD-ORIENTALE it_IT
dc.description.note it_IT
dc.degree.discipline it_IT
dc.contributor.co-advisor it_IT
dc.subject.language CINESE it_IT
dc.date.embargoend 10000-01-01
dc.provenance.upload Federica Torresan (836759@stud.unive.it), 2018-02-18 it_IT
dc.provenance.plagiarycheck Renzo Riccardo Cavalieri (cavalieri@unive.it), 2018-03-05 it_IT


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