Distribution and retail strategies of italian fashion brands in China: Florentia Village case study.

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dc.contributor.advisor Hu, Lala it_IT
dc.contributor.author Montanari, Elisa <1993> it_IT
dc.date.accessioned 2018-02-19 it_IT
dc.date.accessioned 2018-06-22T08:47:14Z
dc.date.issued 2018-03-06 it_IT
dc.identifier.uri http://hdl.handle.net/10579/12634
dc.description.abstract The purpose of this thesis is to analyze the main distribution and retailing strategies adopted by Italian firms when approaching the Chinese market, with a particular attention to the luxury fashion sector in China. Empirical evidence will be provided based on the analysis of Florentia village, China's first shopping mall only dedicated to Italian brands. In the first chapter the main characteristics identifying the Chinese luxury market will be presented, by providing data, positive and negative drivers of this market always in expansion. An overview of the Chinese consumer will be also proposed, in order to explain consumer changing trends from a cultural, socio-economic point of view, with a specific focus on middle class consumer of luxury goods. In the second chapter, an outline of the main distribution channels and retail strategies adopted by Italian fashion brands in China will be also carried out. In the last chapter the case of Florentia Village, China's first luxury outlet mall retail park dedicated to Italian brands, will be presented. it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Elisa Montanari, 2018 it_IT
dc.title Distribution and retail strategies of italian fashion brands in China: Florentia Village case study. it_IT
dc.title.alternative Distribution and retail strategies of Italian fashion brands in China: Florentia Village case study it_IT
dc.type Bachelor Thesis it_IT
dc.degree.name Lingue, economie e istituzioni dell'asia e dell'africa mediterranea it_IT
dc.degree.level Laurea magistrale it_IT
dc.degree.grantor Scuola in Studi Asiatici e Gestione Aziendale it_IT
dc.description.academicyear 2016/2017, sessione straordinaria it_IT
dc.rights.accessrights embargoedAccess it_IT
dc.thesis.matricno 860929 it_IT
dc.subject.miur SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE it_IT
dc.description.note it_IT
dc.degree.discipline it_IT
dc.contributor.co-advisor it_IT
dc.subject.language CINESE it_IT
dc.date.embargoend 2019-06-22T08:47:14Z
dc.provenance.upload Elisa Montanari (860929@stud.unive.it), 2018-02-19 it_IT
dc.provenance.plagiarycheck Lala Hu (lala.hu@unive.it), 2018-03-05 it_IT


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