CHINESE NEW ADVERTISING LAW

Abstract

In this thesis I will analyze the text of the advertising law amended during the Fourteenth Meeting of the Standing Committee of the Twelfth National People’s Congress on April 24, 2015 and entered into force September 1, 2015. Since the previous People’s Republic of China Advertising Law entered into force on February 1, 1995 the advance of the internet the advertising landscape has shifted dramatically. The amendments to the Law seek to modernize the legal framework surrounding advertising and address issues which exist in modern day China and which could not have been foreseen 20 years ago, when the previous Advertising Law was introduced. The amended Law is almost double in length and is much more prescriptive, with one of the key aims being to reduce the number of grey areas that exist in the advertising space in China, making compliance and indeed the imposition of sanctions for non-compliance, much more straightforward. Some of The subject touched in the text of law are are: • false or misleading advertising; • protection of the children from inappropriate advertising; • regulation of the figure of advertising Spokesperson; • regulation of Internet advertising; • restriction on the Medical related products and services advertising; • restriction on the Tobacco advertising. The new Advertising law clearly insist on the State will to encourage and support the development of public service advertising activities and the diffusion of the core values of socialism.