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| dc.contributor.advisor | D'Alessandro, Michele | it_IT |
| dc.contributor.author | Pegoraro, Annachiara <1992> | it_IT |
| dc.date.accessioned | 2018-02-19 | it_IT |
| dc.date.accessioned | 2018-06-22T08:43:06Z | |
| dc.date.issued | 2018-03-23 | it_IT |
| dc.identifier.uri | http://hdl.handle.net/10579/12305 | |
| dc.description.abstract | Impatto dell'invecchiamento della popolazione sul mercato cosmetico | it_IT |
| dc.language.iso | en | it_IT |
| dc.publisher | Università Ca' Foscari Venezia | it_IT |
| dc.rights | © Annachiara Pegoraro, 2018 | it_IT |
| dc.title | AGELESS BEAUTY | it_IT |
| dc.title.alternative | Ageless Beauty | it_IT |
| dc.type | Master's Degree Thesis | it_IT |
| dc.degree.name | Marketing e comunicazione | it_IT |
| dc.degree.level | Laurea magistrale | it_IT |
| dc.degree.grantor | Dipartimento di Management | it_IT |
| dc.description.academicyear | 2016/2017, sessione straordinaria | it_IT |
| dc.rights.accessrights | closedAccess | it_IT |
| dc.thesis.matricno | 836985 | it_IT |
| dc.subject.miur | SECS-P/07 ECONOMIA AZIENDALE | it_IT |
| dc.description.note | The demographic change that has been taking place since the last quarter of the 20th century has been defined as the ongoing historically unprecedented demographic transition that is having - and will have - profound effects on our population size and structure. The study queries how cosmetic brands are reacting to a bourgeon of silver consumers that are redefining the concept of ageing by celebrating, rather than fighting, the signs of time passing by. After reviewing current trends in ageing and the existing literature on the consumer behavior and attitudes of the older, the study carries out a detailed analysis of the skin care market. It then focuses on the strategy adopted by L'Oréal Paris. The study demonstrates that there is plenty of room to increase the sales of age-based products. To achieve this goal, in addition to recalibrating their product innovation strategies, companies must adapt their communication approach, in particular by taking into account consumer perceptions of themselves. | it_IT |
| dc.degree.discipline | it_IT | |
| dc.contributor.co-advisor | it_IT | |
| dc.date.embargoend | 10000-01-01 | |
| dc.provenance.upload | Annachiara Pegoraro (836985@stud.unive.it), 2018-02-19 | it_IT |
| dc.provenance.plagiarycheck | Michele D'Alessandro (michele.dalessandro@unive.it), 2018-03-05 | it_IT |
